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Cookie Policy

Last updated: 2026-05-25

1. What are cookies

Cookies are small text files that are placed on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently, to provide information to website owners, and to enable certain features.

In addition to cookies, this policy also covers similar technologies that may store or access information on your device, including:

  • Pixels and web beacons — small, transparent images embedded in web pages or emails that allow us and our partners to track whether content has been viewed or a link has been clicked.
  • Local storage and session storage — mechanisms built into your browser that allow websites to store data locally on your device, similar to cookies but with different capacity and expiry characteristics.
  • JavaScript tags — code snippets loaded by your browser that may collect information about your visit for analytics or advertising purposes.

References to "cookies" throughout this policy include all such technologies unless otherwise stated.

2. How we use cookies

PWA Advisory Ltd., trading as PWA — Private Wealth Advisory, uses cookies on https://private-wealth-advisory.com for the following purposes:

  • Strictly necessary cookies — essential for the website to function securely. These do not require your consent.
  • Analytics cookies — help us understand how visitors interact with the website so we can improve content, navigation, and the overall user experience.
  • Marketing and advertising cookies — allow us to measure the effectiveness of our advertising campaigns, build custom audiences, and show relevant content to visitors who have previously interacted with our website.
  • Third-party cookies — set by external services embedded on the website, such as scheduling tools and social media widgets.

Non-essential cookies (analytics, marketing, and third-party) are only placed on your device after you have given your consent via our cookie consent banner. Strictly necessary cookies are set automatically as they are required for the website to operate.

3. Strictly necessary cookies

These cookies are essential for the website to function correctly and securely. They cannot be disabled without affecting core functionality. They do not require your consent under applicable data protection law.

  • Cloudflare security tokens
    Cookies: __cf_bm, cf_clearance
    Purpose: bot management, DDoS protection, and website security.
    Duration: up to 30 minutes (session-based).
  • Cloudflare Turnstile
    Purpose: CAPTCHA-free challenge to protect forms from automated abuse.
    Duration: session.
  • Cookie consent preferences
    Purpose: remember the cookie choices you made on the consent banner so you are not asked again on every visit.
    Duration: 12 months.

4. Analytics cookies

These cookies help us understand how visitors use the website — which pages are visited most, how visitors navigate between pages, and where traffic comes from. The data collected is aggregated and used solely to improve the website. These cookies require your consent.

  • Cloudflare Web Analytics
    This service is privacy-preserving and does not set any cookies. It collects aggregated, anonymous performance metrics without tracking individual users across sites.
  • Google Analytics 4
    Cookies:
    — _ga: distinguishes unique visitors. Duration: 2 years.
    — _ga_<container-id>: persists session state. Duration: 2 years.
    Purpose: understand how visitors interact with the website, including page views, traffic sources, user journeys, and engagement metrics. Data is processed by Google LLC in accordance with its privacy policy. IP anonymisation is enabled.

5. Marketing and advertising cookies

These cookies allow us to measure the effectiveness of our advertising campaigns, build custom audiences of people who may be interested in our services, and retarget visitors who have previously shown interest in our website. These cookies require your consent.

  • Meta / Facebook Pixel
    Cookies:
    — _fbp: identifies the browser for ad targeting. Duration: 90 days.
    — _fbc: stores click identifiers from Facebook ad links. Duration: 90 days.
    Purpose: measure ad conversions on Facebook and Instagram, build lookalike audiences, and retarget website visitors with relevant advertising. Data is processed by Meta Platforms, Inc.
  • LinkedIn Insight Tag
    Cookies:
    — li_sugr: browser identifier. Duration: 90 days.
    — bcookie: browser identifier. Duration: 1 year.
    — lidc: data-centre routing. Duration: 24 hours.
    — UserMatchHistory: ad delivery and reporting. Duration: 30 days.
    Purpose: ad analytics, retargeting on the LinkedIn platform, and demographic insights about website visitors. Data is processed by LinkedIn Corporation.
  • Google Ads Remarketing
    Cookies:
    — _gcl_au: stores ad click information for conversion measurement. Duration: 90 days.
    — IDE: retargeting across the Google Display Network. Duration: 13 months.
    Purpose: show relevant ads to past visitors of this website across the Google Display Network, measure ad conversions, and optimise advertising spend. Data is processed by Google LLC.

6. Third-party cookies

Certain features of the website rely on external services that may set their own cookies. PWA Advisory Ltd. does not control these cookies and is not responsible for the data they collect.

  • Cal.com scheduling embed — the calendar booking widget is only loaded when you explicitly click to open it. At that point Cal.com may set its own cookies as described in its privacy policy.
  • Social media widgets — if social sharing buttons or embeds are present on any page, the respective platforms (e.g. LinkedIn, Facebook/Meta) may set cookies when the widget loads.

We encourage you to review the privacy and cookie policies of these third-party services to understand how they collect and use your data.

7. Cookie consent and your choices

Cookie consent banner: when you first visit https://private-wealth-advisory.com, a cookie consent banner is displayed. You may accept all cookies, reject non-essential cookies, or customise your preferences by category. Strictly necessary cookies are always active and cannot be disabled.

Change your preferences at any time: you can update your cookie preferences at any time by clicking the "Cookie Preferences" link in the website footer. This will re-open the consent banner and allow you to modify your choices.

Browser-level controls: you can also manage or delete cookies through your browser settings. Here is how to access cookie settings in major browsers:

  • Google Chrome: Settings → Privacy and Security → Cookies and other site data
  • Apple Safari: Settings → Privacy → Manage Website Data
  • Mozilla Firefox: Settings → Privacy & Security → Cookies and Site Data
  • Microsoft Edge: Settings → Cookies and site permissions

Please note that disabling strictly necessary cookies may impair the functionality of the website.

Opt out of targeted advertising: in addition to managing cookies on this website, you can opt out of personalised advertising from specific platforms:

Do Not Track (DNT): this website respects Do Not Track signals sent by your browser where technically feasible. When a DNT signal is detected, non-essential cookies will not be placed without your explicit consent.

8. Changes to this policy and contact

We may update this Cookie Policy from time to time to reflect changes in the cookies and tracking technologies we use, changes in applicable law, or improvements to our practices. When we make changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically.

If you have any questions about how we use cookies or wish to discuss your preferences, please book a meeting with our team.

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