Services
Wealth Management
The coordinated oversight of a client's investments, structures, reporting and succession, usually by one advisor or team, often inside a private bank.
Created: 2026-05-25 • Updated: 2026-10-06
Wealth management is the service a private bank, a wealth manager or a multi-family office sells to coordinate a client’s investments, legal structures, reporting and succession. The label covers very different business models, and the differences matter more than the name: who pays the manager, what they are allowed to sell, and how much of the family’s balance sheet they can actually see.
Core scope
A wealth management relationship usually bundles four things:
- Investment oversight: strategy, manager selection and performance monitoring across asset classes. PWA’s version is independent oversight of how the capital is allocated, never management of it (Investment & Wealth Architecture).
- Wealth planning and structuring: coordinating the lawyers and tax advisors who design the entities, the ownership map and the succession (Wealth Planning & Structuring).
- Risk and protection: insurance coordination, liability review and contingency planning.
- Administration and reporting: consolidated reporting across banks, cash management and document control (Administration & Back Office).
Tax and legal advice themselves belong to regulated professionals. A wealth manager, and PWA in its coordination role, decides who does what and checks that the pieces fit; it does not give the advice.
What is the difference between a private banker and a wealth manager?
A private banker works for a bank: credit, custody and the bank’s product shelf, paid by the bank. A wealth manager plans across investments, structures and succession and is paid through fees, retrocessions or both. Under MiFID II only an advisor declared “independent” must refuse third-party commissions. Neither sees accounts held at other banks unless the family consolidates them.
The four roles a family meets, side by side:
| Private banker | Wealth manager | Independent advisor | Coordination layer | |
|---|---|---|---|---|
| Who pays them | The bank: salary and sales targets | Client fees, often plus product commissions | The client only | The family, and only the family |
| Can sell own products | Yes: funds, mandates, credit, insurance | Often: in-house funds and mandates | No | No product, no mandate |
| Can keep retrocessions | Yes, if the service is non-independent and the payment is disclosed (MiFID II Art. 24(9)) | Yes, unless the advice is independent or the mandate is discretionary (Art. 24(7)(b) and 24(8)) | No: must refuse or pass them on (Art. 24(7)(b)) | No: takes no commissions from anyone |
| Sees the whole balance sheet | Only what is held at that bank | What it custodies or reports on | What the client chooses to show | Every bank, entity and jurisdiction, by design |
| Regulated activity | Yes: credit institution | Yes: investment firm or bank | Yes: authorised advisor (CNMV in Spain, CMVM in Portugal) | No: design and coordination, no regulated advice |
The MiFID II test is the one to ask for in writing. Every firm must tell you before it advises whether the advice is independent (Art. 24(4)(a)); only then do you know whether a retrocession is allowed to stay with your bank.
Wealth management vs. family office
Wealth management is a service you buy. A family office is a structure you run: it holds the reporting, the entities, the advisors and the governance together, whether through a dedicated team or a coordination layer above the banks you already use. Most families buy wealth management until the number of banks, entities and jurisdictions outgrows one relationship; then the question becomes which parts of a family office they need.
The coordination principle
At its core, wealth management solves the same coordination problem a family office solves: making sure the tax advice, the investment strategy, the legal structures and the reporting work towards one plan, instead of each specialist optimising their own domain. PWA sits above banks, lawyers and tax advisors, is paid by the family, and only by the family, and sells no product. PWA does not manage money, hold mandates, take commissions or give regulated investment, tax or legal advice.
Sources
- Directive 2014/65/EU (MiFID II), Article 24: paragraph 4(a) on disclosing whether advice is independent, 7(b) and 8 on the ban on accepting and retaining third-party fees for independent advice and portfolio management, 9 on inducements for other services. Checked 2026-10-06.
This entry is part of PWA’s plain-language glossary of terms used in modern family office architecture.
Related terms
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Family Office
A private structure that runs a family's wealth, holding together its entities, reporting, advisors, investments and governance, for one family or several.
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Retrocession
In private banking and fund distribution, a retrocession is a fee a product provider pays back to the bank or advisor that placed your money in its product.
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Discretionary mandate
An agreement in which a bank or asset manager makes investment decisions for your portfolio within agreed written limits, without asking you before each trade.
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Consolidated reporting
One regular report of all a family owns, across banks, custodians, entities and property, valued on one date and basis; it is not group accounts consolidation.
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